Saturday, October 3, 2009

Graphic Designer: Making HIGH PAYMENTS and EXPENSIVE

Graphic Design JOBS as the whole habits of design works in printing business application often appearing paradoxial condition. This mean there are difference opinions range between graphic designers and their clients.
How bads the aspects inside which are contrary statements in commonly graphic design jobs for printing preparation?
  1. There’s no such thing as bad clients: only bad graphic designers. We love to blame our clients for poor work. When projects go sour, it’s always the clients — never us — who are at fault. Sure, there are bad clients. But graphic designers treating them badly in printing projects have usually turned them into bad clients. As graphic designers, we end up with the clients we deserve.
  2. The best way to learn how to become a better graphic designer is to become a client. On the few printing preparation works that I’ve been a paying commissioner of graphic design, I’ve learned more about being a graphic designer than by anything else I’ve done. It’s only by commissioning graphic designers that we discover that most of us are not very good at articulating what we do and how we work. As part of their graphic design training, all graphic designers should be obliged to spend a sum of their own money on graphic design.
  3. If we want to educate our clients about graphic design for printing works application, we must first educate ourselves about our clients. When I hear designers say that “we must educate our clients”, I want to break out in hives. Instead of educating our clients, we must educate ourselves in the ways of our clients. Then — and only then — will clients take us seriously.
  4. If we want to make money as a graphic designer, we must concentrate on the printing and graphic design works — not the money. Whenever I’ve taken on graphic design jobs “just for the money,” disaster has invariably ensued. When we put money first and work second, we end up with bad work and an even worse balance sheet. This is not to say that graphic designers shouldn’t be properly paid for their preprinting work, or that designers shouldn't be financially savvy (clients usually are). But the graphic designer’s primary motive has to be the quality of the design and not the size of the fee. When the focus is on the money, the printing work is usually poor.
  5. For graphic designers, verbal skills are as important as visual skills. Since graphic design should be self-explanatory, designers might be forgiven for thinking that the need to provide a verbal rationale for their work is unimportant. Surely the work should succeed on its own merits without requiring a designer’s advocacy? True. Except there never was a client who didn’t want an explanation for every aspect of every piece of creative work they commissioned. If we can’t talk about our work in a clear, rational and objective way — free from all jargon — then we can’t be surprised when we meet with rejection.
  6. Ideas usually fail not because they're bad ideas, but because they're badly presented. The ability to present an idea is as important as the idea itself. The single most important thing we need to remember when presenting work to clients is that they are terrified at the prospect of what we are going to show them. For clients, commissioning design is like going into a furniture showroom to buy a sofa and being told by the salesperson, “Sure, I can sell you a sofa. But I can’t show it to you.” Who ever spent money on something they couldn’t see? Yet this is precisely what we ask our clients to do when they commission us.
  7.  “I’m a professional Graphic Designer: I know the best.” The only graphic designers who use this argument are unprofessional designers when doing printing preparation works. Good Graphic Designers often say, “No one tells a doctor what to do, so why is it OK to tell me what to do?” But the myth of professional omnipotence has been debunked. We no longer accept that doctors, lawyers and plumbers have a monopoly on knowledge. Speak to any doctor and they will tell you that people come into their consulting rooms armed with information downloaded from the internet. We have long since learned to question and challenge expert opinion. Why should designers be exempt? Anyone who uses the “I’m a professional in graphic design for printing works, therefore you must accept what I say” argument has lost the argument.
  8. There are no good or bad projects in design, only good or bad responses. Good printing projects are made not found. I’ve often interviewed nor  designers who told me they wanted to move jobs because they only got “lousy printing projects to work on”. Yet when they showed me what they’d been working on, they usually seemed like great jobs.
  9. The best way to run a graphic design studio for printing business quote is to be domineering and forceful. In fact, the opposite is true. Graphic Designers who run studios or lead teams often think they have to lead from the front. They think they have to dominate. They think they have to take credit for everything. In fact, the opposite is true. Good leaders of graphic design teams lead from behind. They put themselves last and allow others to shine. When graphic designers are allowed to shine, they shine more brightly.

If we believe in nothing, we shouldn’t wonder why no one believes in us. In a world with no principles, people respect those who have principles. Impersonating a doormat is a poor way to be an effective graphic designer for printing quotes. In fact, standing up for what we believe in — ethics, morality, professional standards, even aesthetic preferences — is the only way to produce meaningful work.

Ofcourse we won’t win printing projects every time, but we will win more often than the graphic designer who doesn't believe in printing business behavior. There are countless ways in which we can demonstrate graphic design for printing projects professional integrity — the only mistake we can make is not to demonstrate any.


postcard advertising said... Best Blogger Tips

Great post. I love the idea of being a client to enable you be a better graphic designer. It really makes sense.

Post a Comment

Related Posts Plugin for WordPress, Blogger...